This white paper is born out of a fervent commitment to a class assignment that required delving into a real-world issue and resolving it through the application of mass communication theory.
Upon receiving this assignment I immediately knew the problem I wanted to tackle. Having learned the hard way how important contracts and intellectual property rights are, I wanted to identify the root cause of why big brands easily took advantage of independent influencers.
The reason? The Knowledge Gap that exists between the parties.
The Solution? Well you'll just have to read to find out!
Shelby Hatcher's Portfolio
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