This campaign proposal is the culmination of a dedicated effort in response to a challenging class assignment. The task at hand involved crafting a comprehensive content marketing campaign tailored for a small business, and my choice fell upon a distinctive local event venue. Navigating the intricacies of a multifaceted establishment like this, which seamlessly blends the worlds of a music venue and a farmers market, required a nuanced approach.
In the pursuit of engaging an audience, it can be tempting to be overwhelmed by the grandeur of such a unique company. However, I firmly believe that authenticity serves as the most potent tool in connecting with people. To that end, my strategy centered around narrating genuine stories that encapsulate the essence of the venue. These narratives delve into the lives of the owners and the vendors at the farmers market, providing a compelling and authentic glimpse into the heart of the business.
Shelby Hatcher's Portfolio
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